If Facebook is the hang-out mall, newspaper and magazine sites are grocery stores. People go there when they need something — to find out what’s new — and then leave. The comparative average monthly usage of news sites runs five to 20 minutes per month… on Facebook, globally, it’s four hours.
At the Magazine Publishers of America’s Magazine Media Conference in New York City discussion centered around early lessons from tablet publishing and the challenges of extending their content to a proliferating number of tablet sizes and platforms.
Amazon And Apple Have Mirror Opposite Tablet Content Strategies | Apple is in the business of selling content to help sell devices whereas Amazon is in the business of selling devices to help sell content.
eMagazines is setting out to become the single source for digital magazine marketing. For consumers, eMagazines.com offers a one-stop experience for finding and buying tablet editions of their favorite magazines; magazine publishers work with emagazines to sell more digital magazines, build affiliate marketing networks, and uncover essential subscriber data including conversion and email information. Affiliates can join the eMagazines Network and earn up to 15% commission for selling digital magazines on the hottest tablet devices. eMagazines is a New-Jersey based corporation. Its founders also manage ValueMags, which provides magazine publishers with millions of paid print subscribers annually. ValueMags has a background in understanding the needs of publishers, and a proven track record in successful subscription network operations.
Recent data from PricewaterhouseCoopers shows that digital magazine revenue will grow more than 15,000 per cent from US$4m in 2010 to an estimated US$611m in 2015. During the same period, digital newspaper revenue will only grow by 120 per cent from US$150m to US$331mn.
Peter Houston writes about the future of magazines at the Flipping Pages Blog. This Tumblr feed mixes blog posts from Flipping Pages and news on developments in the magazine publishing field, digital, print, whatever is working.